Your hotel could be earning more — without raising prices. This post shares actionable tips for hotel property owners to optimize profitability, including dynamic pricing, upselling services, improving online reviews, minimizing operational waste, and partnering with experienced property managers for sustainable success.
Implement Dynamic Pricing
Gone are the days of static room rates. To remain competitive and profitable, adopt dynamic pricing — adjusting rates based on demand, season, day of the week, local events, and competitor pricing.
How to do it:
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Use a revenue management system (RMS) or channel manager with pricing automation.
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Set pricing rules and thresholds (e.g., raise rates when occupancy hits 80%).
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Monitor competitor rates regularly to stay aligned.
Benefits: Maximizes revenue during peak periods and keeps your property competitive during slow times.
Upsell and Cross-Sell Strategically
Many hotels overlook the extra revenue potential from each guest. With the right approach, you can increase the average spend per guest through upsells and cross-sells.
Examples:
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Early check-in or late check-out for a fee
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Room upgrades offered before arrival
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Packages that include breakfast, spa, or airport transfers
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In-room experiences (romantic decor, wine, or local treats)
How to implement:
Use pre-arrival emails, website pop-ups, or automated booking confirmations to offer add-ons.
